The intended partner has initiated their business operation relatively recently, catering to those who need to acquire medications in the form of generics. The potential they bring takes place, but the company had to unleash it with the most suitable advertising method, like PPC. This way, they’ll build a strong industry presence by driving constant growth in the pharmaceutical field.
This company reached out to Elit-Web to optimize its paid advertising journey. Their PPC campaign was poorly structured, resulting in higher costs but with no major results. They needed to advance their targeting strategy and adjust keyword planning, which eventually led to an increase in an ad campaign’s visibility and the tackling of rivals. They needed to increase revenues, expand their market share, and raise ROAS.
Customer goal
BUY PREMIUM PILLS set up an objective to refine an existing campaign to redirect its operation correctly. They not only wanted to reduce the costs they currently spend on PPC advertising but also increase paid traffic and conversion rates. All the points must be covered to govern increased ROAS and, eventually, CPCs.
By following the most critical marketing operations, we can maximize the consistency of advertising, specify target groups, and use their pain areas as the opportunity to cater to their expectations.
The first step in any effective advertising strategy always entails conducting market and competitor analysis to get clarified insight into the next actions of the agenda. In this way, we can identify areas of weakness, which should be conveyed at the stage of planning and optimization. Here is the strategy:
Having insights into market trends, customer habits, and a competitor’s marketing activities, we can highlight those fields we must focus on. The team can also grasp what points are weak and require them to be optimized, beating mistakes.
This way, we’ve understood what slowed the partner’s PPC advertising, eliminating structural drawbacks and ineffective keyword targeting. It helped us to build further plans, making it more straightforward and effortless for the company.
Finding way more relevant long-tail terms to replace irrelevant ones helped the intended campaign appeal to customers smoothly. We improved the overall efficiency by optimizing the bidding strategy to maximize the final results.
By targeting a particular audience that relies on a specific searching intent, we can cover their pain spots and suggest acquiring new value. In this way, we can increase clicks and reach out to the opportunity to lead them through the sales funnel to conversions.
ny PPC advertising campaign is measurable and visible to performance monitoring networks. Integrating these tools grants us constant mentorship and prompt adjustments, if necessary, based on the outcomes it’s delivering.
Elit-Web helped the intended medication retailer reach their market objectives in a long-term cooperation. These results underscore our PPC strategy’s expertise in driving growth for the partner’s business. Here is the result:
The total cost of a PPC campaign had shown an ROI increase, with sales increasing from $1,100 to $2,780 and conversions increasing from 57 to 234. The revenue generation surged from $1,881 to $18,720, while the cost per conversion dropped significantly from $19.30 to $11.88. When the average order value rose from $33 to $80, CPC slightly increased as returns were 673.38%.
