The objective of our company and project is to provide users with structured and up-to-date information about the most important brokers and their products from Germany and abroad through the comparative portal Brokerexperience24.de.
Brokerexperience24.de aims to assist interested customers in the following ways: finding the best broker; avoiding unnecessary costs through real tests and experience; getting an overview of different platforms.
The main focus areas of our online portal include the study and analysis of markets for CFD-trading, currency and cryptocurrency transactions, and trading shares.
The creators of the portal have accumulated over 10 years of experience in the industry. They diligently monitor the relevance of data and are committed to sharing important information with consumers.
Our client’s goal is to increase site attendance and achieve a top-10 ranking for 80% of agreed queries.
Portal Brokererfahrungen24.de is a young website that was developed and published just before SEO optimization. As a result, the web resource had minimal traffic and an underdeveloped link profile.
Considering this, we have identified the following areas of focus for our work:
We were given the task of promoting the young site in the new region. Simultaneously, we focused on increasing brand awareness, which is highly relevant in the trading, investment, and finance niche in Europe. By delving into the characteristics of target audience, we gained insights into its specific needs, interests, and preferences.
We also conducted research on keywords, which formed the basis for updating semantic core, content optimization, metatags, headers, and URLs.
This research helped us understand the competitive landscape in the trading domain, providing valuable information about the strengths, weaknesses, and market positioning of other companies. By comprehending the strategies employed by our client’s rivals, we were able to differentiate ourselves and develop an effective SEO strategy.
During the first month of work, our specialists thoroughly examined the technical condition of the portal and provided recommendations for addressing its shortcomings. Specifically, we removed all pages with 404 errors, fixed broken links, eliminated duplicate pages, and updated the site map in XML format. These actions have enhanced search engine rankings and improved the indexing of individual pages.
Additionally, in the initial stage, our experts conducted a comprehensive audit of the thematic niche in parallel with the site analysis. The outcome of this work was the development of recommendations to enhance the project’s usability parameters and expand the site’s structure.
The main focus areas of our work included the development of meta tags, primarily in the Broker and CFD sections, as well as updating the main page and categories. We also wrote new content for priority landing pages based on popular key queries.
To enhance outreach to potential clients, we recommended expanding the site’s structure by adding an information section. This would not only improve the brand’s positioning as an expert in market research and analysis but also increase the site’s visibility in searches for informational queries.
Furthermore, at this stage, we optimized the usability parameters of the project.
Our goal was to reach a target of 1,000 monthly visitors within a six-month timeframe. However, our team surpassed expectations by doubling this goal. In fact, we achieved an overall increase in site visitors by more than 30 times.
