Bonusboss

In this ambitious SEO project for BonusBoss, our team embarked on a 1.5-year journey to enhance the online casino's visibility and attract a wider audience in the highly competitive UK gambling market.
30500
number of site visits per month
x 2
increase in the number of donor sites
Bonusboss

Company and project objective

BonusBoss is a dynamic and player-centric online casino operating in the United Kingdom. With a passion for delivering top-notch gaming experiences, BonusBoss boasts a captivating range of casino games, carefully curated to cater to the diverse tastes and preferences of UK players. From thrilling slots and classic table games to enticing jackpots and exclusive titles, the platform offers an immersive gaming adventure that keeps players entertained and engaged.

As a player-oriented casino, BonusBoss places great emphasis on responsible gaming practices and fair play. The platform is licensed and regulated by reputable authorities, ensuring compliance with the highest industry standards and providing players with a secure and trustworthy gaming environment. Moreover, BonusBoss prioritizes transparent and timely customer support, ensuring that players receive prompt assistance and personalized attention whenever they need it.

Customer goal: to increase traffic to the site and enhance sales.

Our strategy

Having meticulously analyzed the online gambling market in the United Kingdom, our team successfully identified prominent competitors and devised tailored growth strategies for BonusBoss’s project.

With the ultimate objective of boosting website traffic and elevating player engagement, our team of specialists has meticulously planned a series of essential tasks that will be implemented:

Expert commentary
Alex Weston
Head of SEO
SEO promotion of online casinos is always challenging and has its pitfalls, due to high competition and government regulation. The client came with a request to increase the number of deposits, so it was necessary to increase organic traffic in order not to depend on affiliates and pay less commissions. After fixing technical errors, expanding the structure, and making SEO text for the main pages, the result gradually came.

Progress

01

Technical SEO Audit and On-Page Optimization

To kickstart the project, we conducted a thorough technical SEO audit to identify and resolve any underlying issues affecting the website’s performance and search engine rankings. Concurrently, we implemented on-page SEO techniques, optimizing meta tags, URLs, and internal linking to improve the overall website structure.

02

Building a Comprehensive SEO Strategy

With a clear understanding of the market dynamics and client’s goals, we developed a comprehensive SEO strategy tailored to BonusBoss’s unique needs. Our strategy focused on attracting organic traffic, reducing reliance on affiliates, and minimizing commission expenses to increase the number of player deposits.

03

Keyword Research and Content Optimization

Keyword research played a pivotal role in optimizing BonusBoss’s content. By identifying high-potential keywords and incorporating them strategically into the website’s content, we aimed to improve its search engine visibility and attract relevant traffic.

04

Link Building and Outreach

To boost BonusBoss’s domain authority, we implemented a rigorous link building campaign, acquiring high-quality backlinks from authoritative sources within the gambling industry. Outreach efforts were also undertaken to establish meaningful partnerships and collaborations.

05

Optimizing Page Speed

Recognizing the importance of page speed for user satisfaction and search engine rankings, we worked to optimize BonusBoss’s website loading times, ensuring a smooth and enjoyable gaming experience for players.

Results

As a result of our strategic implementation and dedicated efforts, BonusBoss Online Casino has witnessed remarkable success in achieving its goals. The website’s search engine traffic experienced significant growth, attracting a broader player base and generating higher player deposits. The carefully crafted SEO strategies, including technical optimizations, relevant keyword integration, and effective link building, contributed to BonusBoss’s improved online visibility and search engine rankings.

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