BodyCare delivers cosmetics to multiple repeat clients since they have a loyal customer base that allows them to make continuous sales. Their products are sold in hundreds of stores nationwide, featuring an inventory of healthcare items, toiletries, etc. However, any online business is passionate about scaling and increasing revenues from conversions, especially those who stand with the brand for a specific time.
Their marketing plans aimed to reach out to increase traffic from organic search intent through appealing content. Although the company had reached our solutions when they had relatively low monthly visits, we must ignite their potential. In this case, we’ve unleashed holistic SEO content and translated it with various market channels, convincing internet users to go through the sales funnel and become reliable customers.
Customer goal
Our partner wanted to improve their Google ranks to have advanced visibility and overcome the efforts of their main rivals. The company aimed to convince more prospects to come over the funnel. That also entails increasing market share and selling with the intended people.
As a rule, effective SEO strategies require constant monitoring and optimization, so we paid close attention to that. In the future, it’ll be possible to drive more traffic with freshly optimized write-ups.
To fulfill the intended goals, we developed an SEO strategy that’s straightforward and has clear stages for implementation. With this plan, we make the whole process, from initial steps to final results, way more effortless to conduct. Here is this strategy:
To know what audience segments to target, we’ve analyzed the data of the brand’s customers. We also used specific software to grasp the most relevant keywords, such as phrases like “sun-kissed tan,” to raise visibility further.
Pinpointing the data our experts have acquired, the copywriting team began creating marketing write-ups covering a reader’s pain spots. As confirmed in the final results, this content appealed to the audience effectively.
Any internet resource must be loaded quickly since visitors won’t wait until it’s ended in full. It was also critical to place target keywords in titles, URLs, meta tags, and descriptions. Eventually, we’ve optimized irrelevant website content.
Our team submitted guest posts to the internet properties of others and reclaimed broken links with relevant articles. We’ve occasionally placed these links for advanced DA and a backlink profile, improving the website crawling process.
Speaking about SEO, controlling incoming trends and constant market changes is crucial to adapt content. The project can replace irrelevant terms with others and align an editor’s work with new client expectations.
Elit-Web’s commitment to a campaign significantly increased organic traffic so that BodyCare could lead them through their sales funnel to the final conversion. The result is measurable, eventually having a positive impact on the brand.
