Blackpines sought a professional partner to improve the functioning of its website, strengthen its ability to adapt to a global market, and ultimately convert more visitors into loyal customers.
To achieve long-term results and sustainable growth, Elit-Web devised a comprehensive conversion rate optimization (CRO) strategy that would streamline the user experience, address usability issues, and establish effective feedback loops.
Client’s Goals:
Elit-Web designed a comprehensive conversion rate optimization (CRO) strategy for the brand to increase user engagement, boost conversion rates, and maximize return on investment. The breakdown goes as follows:
Conducted a detailed technical study to identify backend issues. Solved broken links, enhanced metadata for search engine exposure, and solved website speed issues. Established a robust technical foundation to enable long-term progress.
We looked at conversion funnels, traffic data, and user behavior. Heatmaps and insights into scroll behavior were used to identify friction points. Identified opportunities for improvement based on data-driven conclusions.
A distinct visual hierarchy was introduced to help users focus. Customer feedback, badges, and dynamic images have all been included to help create trust. Improved clarity and engagement to provide a more seamless user experience.
Calls to action were strategically placed utilizing click and scroll behavior data. To boost interaction, we placed CTAs in prominent spots. increased user interaction and offered effective customer funnel direction.
VideoAsk was used to obtain real-time customer insights. Input was used to improve the user experience, fine-tune messaging, and tailor information to client needs.
began running Google Search ads that targeted high-intent phrases. Google Shopping and Dynamic Ads were ramped up in response to performance research. Dynamic budget allocation to maximize return on investment.
Created meta-advertising based on the audience segments’ interests. Created carousel ads and retargeting campaigns to showcase key products and drive repeat business.
Product and category pages have been optimized to better fit with user intent. Developed customized blog material to increase upper-funnel traffic and SEO authority.
Mobile layouts have been simplified to improve browsing. Streamlined the checkout procedure to lower the rate of desertion. Social proof components were incorporated to promote conversions and foster trust.
Elit-Web achieved great results with a meticulously planned CRO campaign, raising all key performance indicators:
