AA Cabinets wanted to scale its PPC advertising efforts to attract more qualified leads while maintaining a profitable cost per conversion. The company faced challenges with high conversion costs and relatively low ad performance, limiting its ability to scale efficiently.
Elit-Web’s objective was to optimize ad spend, refine audience targeting, and improve ad copy and landing pages to drive more conversions without significantly increasing customer acquisition costs.
Client’s Goals
To meet AA Cabinets’ objectives, Elit-Web implemented a comprehensive PPC strategy focused on data-driven campaign optimization, budget allocation, and audience targeting.
By analyzing customer data, we refined audience segmentation, targeting high-intent buyers looking for wholesale kitchen and bathroom cabinets. This approach helped attract more qualified leads, improving overall conversion rates.
We identified and prioritized high-converting keywords while eliminating underperforming search terms. Automated bid adjustments ensured the budget was allocated effectively, maximizing conversions at the lowest possible cost.
We optimized ad creatives, headlines, and descriptions to improve engagement and click-through rates. A/B testing allowed us to determine which messaging and visuals resonated best with the target audience.
We improved website speed, mobile responsiveness, and user experience to ensure a seamless journey from ad click to purchase. These enhancements reduced bounce rates and increased conversions.
Ad spending was strategically allocated to top-performing campaigns and products, ensuring the most profitable segments received the highest investment. This approach significantly improved ROAS and overall profitability.
Elit-Web’s optimized PPC strategy delivered exceptional results for AA Cabinets, transforming ad performance and increasing profitability:
These results highlight how a data-driven PPC strategy can significantly improve conversion rates and revenue while maintaining cost efficiency.
