4rent.ca

Our project aimed to enhance the search engine traffic and overall performance of the "4rent.ca" website, a leading real estate platform in Canada. The client sought to address technical issues that were hindering the website's indexing and loading speed, with the ultimate goal of increasing organic search traffic.
52900
number of site visits per month
522
referring links
4rent.ca

Company and project objective

“4rent.ca” is a well-established online platform that specializes in real estate services, offering a wide range of property listings across Canada. With its inception in 2004, the company has built a strong reputation as a reliable resource for individuals seeking rental properties.

Customer goal: Increase search engine traffic

Our strategy

Our comprehensive strategy involved in-depth niche and competitor research to identify key opportunities for improvement. We conducted an extensive technical audit to address the existing challenges, which included on-page SEO, keyword research, and website structure optimization.

To address technical issues, we focused on resolving crawling and indexing problems, as well as enhancing the website’s loading speed. Special attention was given to improving the URL structure to make it more user-friendly. Despite the technical complexities, our team successfully implemented core web vitals optimization to enhance user experience.

Expert commentary
Alex Weston
Head of SEO
The client came to the project with many technical problems, while the website already had a good traffic. The main problem was that the website’s URLs were not user-friendly and the loading speed was bad, which also affected the website’s indexing by Google. At the start of the work, we spent a lot of hours on a technical audit to identify all the problems and gradually fix them. It was also important to find a solution for creating user-friendly URLs, as it was not easy to implement from a technical point of view. After the implementation of all the main technical improvements, the indexing API was connected, and the website in a couple of months increased the number of pages in the index from 1200 to 4800.

Progress

01

In-Depth Technical Audit

At the project’s initiation, we conducted a comprehensive technical audit of the “4rent.ca” website. This involved a meticulous examination of the site’s architecture, server settings, and indexing status. Through this audit, we identified critical issues that were affecting the website’s performance and limiting its potential for organic traffic growth.

02

Keyword Research and Strategy Formulation

To drive targeted traffic, we performed extensive keyword research, identifying relevant search terms and phrases specific to the real estate niche in Canada. Based on our findings, we devised a data-driven SEO strategy, focusing on optimizing existing content and creating new engaging pages to attract the intended audience.

03

User-Friendly URL Implementation

Addressing the challenge of user-friendly URLs, we collaborated with the development team to devise a technically feasible solution. By restructuring the website’s URLs, we ensured they were more readable and descriptive, enabling users to understand the content’s relevance at a glance. This modification also positively impacted the website’s search engine indexing.

04

Core Web Vitals Optimization

Understanding the importance of user experience as a crucial ranking factor, we prioritized Core Web Vitals optimization. Through meticulous attention to factors like page loading speed, interactivity, and visual stability, we created a seamless and fast browsing experience for users visiting the platform. This enhancement not only pleased visitors but also contributed to higher search engine rankings.

05

Monitoring and Continuous Improvement

Throughout the 1.5-year duration of the project, we continuously monitored the website’s performance using various analytics tools. We analyzed user behavior, traffic patterns, and keyword performance to refine our strategies. With a data-driven approach, we made necessary adjustments to maintain the website’s upward trajectory and sustain its competitive edge.

Results

After successfully implementing our well-structured process, “4rent.ca” experienced a significant surge in organic search traffic, firmly establishing its position as a leading real estate platform in Canada. The project’s seamless execution and ongoing monitoring demonstrated the power of data-driven SEO strategies in elevating online visibility and user engagement.

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