SEO (Search Engine Optimization) is a set of actions at the site or within it, focused on displaying your website on the top positions in the search results for a given keyword.
SEO goal is to get your website in top search results. Sites that are ranked first in Google get more clicks.
Search engine optimization remains a stable and demanded way of promotion. The simple truth is in the numerous advantages of the tool:
Before you start the analysis, much less the SEO stage, you need to examine the area, look at the website theme. If it is an e-commerce website, we are talking about an industry.
During the analysis of the client's needs, his profile is determined, that is a description of the target audience. Based on the overall analysis, the main features of the potential client are highlighted: location, age, gender, interests, etc.
A SEO specialist checks for ranking restrictions, indexing problems and other issues that may hinder further SEO promotion. He also assesses the site's visibility in search engines and conducts comprehensive analytics.
Effective SEO promotion cannot happen separate from the competition. The client can specify the main competitors, but the SEO specialist can conduct a broader analysis. As a result, you get a list of real competitors, pages that occupy the positions you want in search and are visible by keywords, and it allows you to create a complete SEO strategy.
At this stage, keywords are selected that accurately characterize the product or service and are required for the search engine promotion pages. Selecting keywords and placing them accurately on pages is one of the most important things that determine the success of organic search engine results.
Semantic core is collected using tools and services: Google Keyword Planner, Yandex.Wordstat, KeyCollector and others.
Clustering is a method of segmenting key phrases from the semantic core based on search engine results. The goal of clustering is:
There are two types of clustering: soft and hard.
Once completed, you will get keywords divided into clusters, each of which is dedicated to a different page on your site.
The structure of the website is fundamental to the proper functioning and use of the site.
Based on a clustered semantic core, an extended structure is created to engage all word clusters.
Internal optimization works are aimed at improving organic visibility. This largely means optimizing the website and content to improve accessibility, relevance and user-friendliness. Some of the activities include:
The team makes changes that show the search engines that the site is up to date. This work includes:
SEO optimization is the most time-consuming stage of the work, which is carried out on a regular basis. The site must meet all the rules of search engines - be of high quality, fast, convenient for visitors.
External optimization is work with a link profile that aims to increase the number of authoritative links from other websites.
Specialists select thematic authoritative resources that will link to our website. It is important to get a natural increase in traffic from external sources, so that search engines do not consider it spam, when assessing the link mass.
Behavioral factors such as the time spent on a website, the number of pages visited during a session, or the bounce rate (the percentage of users who leave a site after viewing one page - without any action on the page) are becoming increasingly important.
Key actions in dealing with behavioral factors:
The purpose of a website is mainly to sell products and services. A website that achieves its goals needs in-depth analysis of the company's needs, identification of key performance indicators (KPIs) and UX research.
Website usability and conversion optimization services include:
Through UX analysis website optimization activities we will prevent the situation in which the user will be motivated to make a purchase, but will abandon it because of the difficult path to reach the completion of the transaction. We can say with certainty that optimized UX sites mean more calls from customers or transactions.