Google Shopping Ads Management Services

Organic, engaging, and utterly discreet advertising is precisely what modern businesses need. It is highly targeted at internet users specifically interested in the product. Essentially, it’s contextual advertising set up using Google Shopping management. The process for successfully launching a Google Shopping product advertising initiative includes several steps, starting with consultation, account setup, audit, campaign development and creation, launch, and management, reporting and analysis, optimization, and repetition.

Data/Product Feed Optimization

To ensure that your launched ads are as effective as possible and bring real value to the business, providing only relevant, engaging, compelling, and comprehensive information about the products, services, or goods is crucial. Specialists will handle the entire optimization process — from analyzing the behavior of customers and highlighting the essential product information to using high-quality visuals and providing the most accurate, precise data about the product. We also track data to ensure it aligns perfectly with the information on the landing page and analyze the behavior of potential clients. Naturally, these steps help us plan a successful shopping campaign management. We constantly experiment with different ways to optimize ads and regularly implement top-notch ideas. As a result, the ads are exact and complete, making them attractive to customers.

Bid Strategy Optimization

Our team monitors its performance and profitability as soon as an ad is launched. We focus on several key metrics to boost the brand’s or company’s online sales, attract as many customers as possible, increase website traffic, and improve conversion rates. This includes identifying the keywords that generate the most ad clicks and analyzing the days and times when consumers are most likely to take action and purchase your products or services. Elit-Web experts implement only proven bid strategies, setting the maximum number of clicks. We make adjustments based on crucial phrases, locations, devices, and times of day that have proven to be the most effective. As a result, proper setup maximizes sales from the website and significantly increases profits.

Competitive analysis & market research

Conducting competitor analysis is one of the top priorities when providing promotional marketing services. This service allows professionals to quickly determine what interests people — your business’s potential customers. Competitive analysis identifies turnover, functional innovations, service quality, promotional channels, sales locations, pricing, and customer reviews. We analyze immediately after launching a new advertising campaign to support current products and ultimately scale the brand or company. As for the methods used, market research helps us understand which factors influence it and how (positively or negatively).

Goal setting

Many recognize goal setting and planning as essential traits of successful management, and we are no exception. For us, the ability to set goals and forecast the success of an advertising strategy is a top priority. Even if you set specific goals for a brand or company, our experts will bring those goals to life using innovative techniques and special tactics. Typically, we successfully plan all advertising efforts and set goals to achieve maximum sales. In digital marketing, it’s possible to reach high positions for a website by using cost-effective keywords for local and organic searches. Along with proper website optimization, setting up a citation flow that will build trust among Internet users is essential. Therefore, we must carefully plan and launch the advertising strategy to achieve maximum results.

Custom campaign strategy

Every marketing technology requires a well-structured and carefully planned usage strategy. From the start, a team defined goals (achievable and measurable), set the campaign budget and compiled a comprehensive list of tools, including PPC and ecommerce solutions. Before launching advertising, we develop a campaign plan, always creating a personalized ad strategy. Each tool we use in advertising helps achieve the goals. During the promotion process, Elit-Web specialists adjust and add interdependent online channels, additional communication methods with the target audience, and technologies to shape and position your brand or company. All these actions also influence the final result.

Conversion tracking setup

To give us a clear understanding of the results of the advertising initiative, we track actions on the website. Advertising clicks and impressions are great, but the real value for the brand or company comes from consumers who perform target actions, such as making orders on the website. They make online purchases and perform other actions (registering, subscribing, submitting feedback requests, and more). This is what engagements means in Google Ads. When we set up outcome tracking, we can see which key phrases and words generate the most leads and which queries users most frequently enter. Additionally, our experts analyze consumer demographics like gender, age group, and interests to identify which audiences convert more often. We can compare campaign results across different regions and achieve many engagements while lowering their cost.

A/B testing

This powerful marketing tool helps improve the effectiveness of a business’s web platform. Split testing increases leads on landing pages, selects the best ad headlines, and improves search quality. To help the project succeed, we identify which advertising performed best and optimize the best ones to achieve even more effective results. Our assumptions and hypotheses are based entirely on years of experience, so we know this service is essential. This modern methodology allows us to test changes and understand user reactions to newly launched ads. Even small website interface changes can significantly impact engagement rates, overall sales, and business profitability.

Exploring remarketing/retargeting opportunities

Showing advertising to internet users who have previously visited your platform, viewed certain products, compared specific items, or added them to their cart but didn’t complete a purchase is what remarketing is all about. Its main goal is to bring back interested customers and motivate them to act precisely as Google Shopping company does. Using this relevant tool, we sell products to consumers who have already purchased something from the site or want to. The professionals set up advertising strategies to be shown to customers on partner sites or in Google search results. As for retargeting, it allows ads to be placed on popular web resources within the Google display network and its partners (on websites, mobile apps, and other web platforms). Elit-Web task is to carry out remarketing and retargeting so that customers complete their purchases (place and pay for an order).

Monthly reports

Providing reports on advertising strategies is a crucial part of our work. Reports reflect essential metrics and indicators for the brand or company. We track the effectiveness of all online advertising channels launched for your business project through reporting. We adjust the settings accordingly if specific phrases, or ads are not generating clicks, leads, or benefits. When compiling reports, the team evaluates their work, analyzes measurable data and results, assesses the effectiveness of the launched ads, and determines which ones should receive more budget and which should be discontinued or replaced. The frequency of report preparation depends on individual agreements but usually occurs once a month. A team also monitors advertising statistics several times daily on ad platforms after launching new ads to make the right adjustments.