Google Ads Management Services

Driving traffic and increasing sales are the main challenges the ecommerce business may face. However, by partnering with a reliable Google Ads agency, you can streamline your campaigns more effectively and even reduce your ad spend. Marketing experts will help you optimize bid management to accelerate success. Targeting segments will be more focused through Elit-Web’s eсommerce-oriented Google Ads management services. This way, a business can attract higher-quality traffic, significantly reduce ad spend, improve the quality of management service, and ultimately reach a more relevant target audience. In other words, with competent management services, you’ll achieve massive reach, reduce ad credits, and support more effective solutions aligned with your goals.

Keyword Research and Analysis

Overall, keyword research is critical to the marketing schedule since it enhances ad relevance by matching searches to your offerings. This also simplifies bid selection based on the median cost per click. It further considers emerging opportunities by identifying relevant keyword variations and offering insights into search volume. In this way, we can optimize the ad’s execution and ROI. Using the right keywords and optimizing for relevance could raise the campaign’s clickthrough or conversion rate and total efficiency. Moreover, with the help of Google Analytics, you have valuable insights into the keywords already driving traffic to the business’s website. You can also understand which products or services are selling better and which ones require additional attention to increase their sales.

Ad Copy Creation and Optimization

Such an effectively convincing form of content, an ad copy is made to attract the reader to take action — it appears in your advertisement. The campaign’s ads appear at the highest point of the screen. After all, they’re of the highest quality. The text in the ads is known as the ad copy. Optimization is fine-tuning and improving the language of the campaign’s ad, namely headlines, descriptions, and calls-to-action, to increase their effect on the target audience. Adding relevant keywords in the ad content can help you improve the quality score by signaling to both Google and its users that you know exactly what they’re looking for and can provide that.

Campaign Setup and Management

Marketing planning is setting up campaign ambitions, analyzing a target audience, developing a retention strategy, and allocating the Google advertising budget for various mediums, especially content. On the other hand, its management decides the methods employed to promote the business objectives. This also includes developing, planning, testing, and tracking the campaign’s ads and assessing the efficiency of search results throughout each stage. Elit-Web’s Google Ads services can also help businesses register and complete a Google Ads account for further action. It isn’t enough just to launch one campaign and leave it for later — managing a marketing campaign is about constantly altering depending on the competition.

Conversion Tracking and Analysis

Monitoring guarantees that advertisers and ad networks comprehend where a download or any other measurement started. It allows them to judge the source’s quality. This provides more detailed insight into campaign efficiency, particularly in Google AdWords. To calculate the website’s conversions, split the number of objectives accomplished in the time in question by the total number of visits and multiply by 100. So, if the landing page had 16,982 visits, and of those, 3,604 covered the action, the conversion rate is 21.22%. On the other hand, analysis is locating all the variables that drive conversions. Determine what fuels the conversions, what prevents them, and where the traffic derives. Analyze critical data to assess the general quality of traffic that arrives.

Reporting and Analytics

As a whole, reporting is a means for collecting and displaying data in an organized format, such as tables and graphs. Arranging information into preset KPIs and measures lets you comprehend what is happening more clearly. Analytics is the practice of studying data to discover trends and insights. It can help you understand what else you can do to attract potential customers. The analytical review delivers a more in-depth interpretation of the information presented in the reporting. Therefore, although reporting might link disparate data channels, allow for assessments, and improve data comprehension, the analysis evaluates that data and proposes a course of action.