Facebook Marketing Services

Do you want to save a significant part of the budget, but driving success is critical for your business? We can push you closer to finishing the marketing journey, finally leading you to the results we negotiated. With Elit-Web’s digital marketing services, you can make more buying decisions, increase sales flow, and return the most out of the budget with a higher ROI. Partnering with a Facebook advertising agency to prepare the landing page and manage an advertising campaign is more affordable than hiring a full-time specialist. Our team provides you with support and direction while maintaining the budget consideration. Statistically, profit margins for agency-managed advertising campaigns on Facebook range from 20 to 40%, based on the ad’s scope, level of complexity, and execution. So, you know what you can access — Elit-Web!

Facebook Strategy Development

To develop a killer marketing strategy for Facebook, define the target audience first. Despite the platform’s massive reach, one user doesn’t necessarily respond to identical social media posts — so be precise. Then, set up goals with a focus on the most critical. Moreover, your strategy requires a precise content agenda. You should decide on the main pillars and the kind of content you will deliver. Consider the audience’s interests and the ad format that will convey the messages appropriately — it’s also a part of strategy building. Before creating campaigns for Meta’s platform, we conduct in-depth market research and pinpoint the industry rivals’ profiles, ads, and posts. This way, we can determine what will operate better and locate areas for further changes.

Facebook Ad Campaign Creation and Management

The ad creation process includes three distinct stages. Firstly, set up this ad’s objectives and overall goals. Then, you choose the audience for targeting, this ad’s place where it’ll be displayed, decide the costs, and initiate a further schedule. Thus, Elit-Web’s Facebook advertising services are specially designed to help businesses create and accurately manage their campaigns. It’s mandatory to create an effective landing page. Before displaying the online marketing initiatives, Facebook evaluates these pages according to relevancy, user experience, and policy compliance. The landing page destination must be consistent with the ad content and ensure a favorable experience for the visitor.

Audience Targeting and Retargeting

Retargeting helps you to reconnect with users who have previously engaged with your business, whether through the website, social media, or multimedia content. These users are already acquainted with your service, and thus, they’re more inclined to be converted. Furthermore, retargeting ads are usually less expensive than traditional marketing because they target someone in particular who is already accustomed to the business you represent. Make a list of prospects you’d like to attract, then employ a Facebook pixel to retarget website visitors. Create a custom audience using the list or Facebook pixel data to determine the target audiences for the ad campaign.

Ad Performance Tracking and Optimization

When you begin operating campaigns, you should observe results appear in each column on the dashboard in Facebook Ads Manager. If you want to view a campaign’s most recent performance data, apply the date selector to display only the last seven days. You can also employ the date selector to toggle between two time periods and observe how the campaign’s efficiency has altered. The most critical element of ad optimization on Facebook is figuring out what works. Conducting a short A/B test is the best means to find new, high-performing ad creatives, copy, and demographics to target. The platform enables you to build A/B tests in numerous ways based on the parameter you wish to test.

Facebook Analytics and Reporting

The key performance indicators (KPIs) are benchmarks for evaluating the progress towards specific objectives and targets over time. Facebook ads KPIs measure the ads’ operation by generating meaningful data points while offering knowledge of broad reach and engagement measurements. The KPIs should be aligned with your business objectives and ensure you can measure the success of the digital marketing efforts. Frequent advertising KPIs on Facebook encompass impressions, accessibility, number of clicks, click-through rate (CTR), cost-per-click (CPC), conversion rate, and return on ad spend.

Custom Content Creation for Facebook

As a rule, personalized content sells 30% more — so by relying on tailor-made messaging, your business can fuel its advertising efforts. Despite many restrictions, such as a lack of a chance to place more than 20% text in any graphic (it doesn’t include headlines or body text, only the copy over the images), we cover the process of making a fully customizable ad copy in our services for social media marketing. Ad copy refers to the write-up that shows up in the ads. This is the language used to persuade a prospect to perform a specific action, like accessing the business’s website, making a decision, or registering for an offering. In this case, this copy will align with the segment’s mindsets and thoughts to ensure the sales flow. So, don’t hesitate to reach out to the Elit-Web consultant!