Casino SEO – A Strategy Guide

To many people, SEO promotion may seem to be a very simple activity, but this is a misconception. Especially when it comes to promotion for seo gambling sites. In this case, we are not just talking about game, but sports betting, poker, or casino online. Also included in this category are affiliate resources that promote online gambling.

However, this does not mean that an amateur can’t understand the correct construction of an SEO strategy for such resources. Some tools are important to understand and know how to assess their impact on the promotion of the resource at the top for all search engines. If you follow these tips, you can achieve really good results, which in the future will only need to be maintained to get new players.

The Importance of Catering to Players’ Needs

Today, the gambling market is actively developing and changing. Therefore, search engines already prefer to put higher a website that provides comprehensive opportunities for its players. Therefore, it is important to develop your resource in various SEO directions.

Not so long ago for gambling website seo promotion, it was enough to simply create a proper support service and a block of frequently asked questions. Today, this parameter is also included in the evaluation of sites, but it is not the only important tool. Owners of online resources need to make sure that users will be satisfied with the answer they get. If you don’t, search engines in Google will note that you haven’t done your job and your page will receive a lower ranking.

For this industry, it is important not to lose contact with the players, because:

• most users are proactive and impatient;
• they may be looking for game requests at different times;
• they need to be given several options to choose from.

Affiliate sites are easier to work with in this situation. They only need to create special tables or infographics. But direct site operators cannot make comparisons with competitors. Therefore, they need to use several methods.

For example, they update the homepage header and highlight their best offers, then check that their offer is one of the most favorable on the market and mix the keys with relevant words (highest bonus, etc.). In addition to this, you need to add other keys to the text so that the information is not only useful but also easy to rank by search engines.

Make Sure That Your Site is Easy to Crawl and To Use

In developing a strategy SEO for online casinos, everyone wants to make the site attractive from a visual point of view. Therefore, excellent graphics regularly attract users to such resources and make them play games on such a site.

However, some images can cause a certain imbalance in ranking among search engines. For example, Google does not rank a website very highly if it still uses JavaScript. But if you use HTML5, you can make such visuals that will be highly appreciated not only by Google but also by your users. Accordingly, you will be able to please the players and gain their loyalty.

In case you can’t do without JavaScript, you need to resort to the realization of dynamic rendering. This tool allows you to make it so that users will see a separate visual, and search engine’s completely different picture. This method will help solve the problem when the bots will not see the content that you have embedded in the script.

But this technology cannot be set up on its own. It requires a lot of work to sort and optimize your images on the site and check how relevant they are. But if you do everything right, you will have a place at the top among search engines and quite a good attendance of online casinos among customers.

Focus On Giving Users What They Want

To build the right casino & gambling SEO strategy, website developers need to find out what potential customers are most interested in and serve them the right information and games.

When a customer first visits a site, the first thing they will notice is the headline. It should be interesting, and entice the user immediately. The headline for the site is a tool that will not only improve the ranking of the resource but will also help build interaction with new potential players.

After that, the client will pay attention to the homepage. It should also attract the attention of the browser and potential players. Most gambling sites will provide options for games with demos and real money play. This approach is not always justified, as many users may just play the demo and never launch the paid content.

Repeated studies show that if in 24 hours a player has not chosen the option to play for real money after launching the demo, he is unlikely to ever do so. Therefore, you need to put information on your site that will encourage players to spend their bankroll on your site rather than moving to competitors’ platforms.

Improve Your Meta Descriptions to Increase Your CTR

Search engines, among them Google, are extremely important to understand what users like. To do this, they measure the clickability of sites. Some search engines take the number of clicks on the site for the main point of ranking. Therefore, you should not forget about such a parameter when you develop an SEO strategy for online gambling.

To make the user want to go to your site, you need to place interesting and useful content on it. But other tools will improve this parameter. For example, some companies optimize headlines, while others may completely update keywords for certain games. Another option is to dilute dry text with numbers, emoticons, and other attractive elements.

To date, there is no perfect solution for this option. But to check whether you have managed to improve the meta description, it is worth A/B testing. It’s also important to remember that you should regularly monitor changing trends in the industry to constantly add unique content and new keywords to your site.

Improve your Page Load Time in Casino & Gambling SEO

For many developers of sites for gambling has become a revelation that the time of page loading also affects their ranking. Accordingly, if a competitor’s site is updated faster, search engines will put this resource higher than your site.

And it’s true because for Google the speed of page updates is one of the ranking parameters.

Therefore, companies should regularly check how fast their site loads compared to other companies. To do this, you can enter the URLs of websites into various tools and check their refresh rate. Also, companies should pay attention to the suggestions for improvement that such a program will offer.

Such agencies realize that it is crucial to consider speed:

• the number of requests that will be directed to the server;
• the quality of your CDN system;
• the number of scripts on the site;
• the level of image compression;
• whether a balance is maintained between the number and size of such scripts.

By contacting a SEO agency, you will be able to quickly and properly customize the performance of the pages on your site to gain a greater advantage in search engine rankings over your competitor.

Write Truly Unique Content

This parameter for online casino is of the greatest importance. Search engines will expect unique content from gambling sites, so companies only need to regularly monitor their resources and update articles, game descriptions, and other things. This will all help to get truly unique content.

This issue is a problem for all sites. But for gambling, it is a particularly big problem, because usually on such sites thousands of games and even updating once a month content is a big and laborious work. And there are not only games but also information about bonuses or providers. Therefore, companies should have employees who can write unique texts that will later be placed on such resources.

If your employees do not have time to deal with this issue, it is recommended to hire the appropriate specialists. However, they also need to set the right tasks, because the text should be not just unique, but informative and attractive to site visitors. This is not an easy task, but experienced copywriters should cope with it and the results should please the owners of online casinos.

You Need to Build (Good) Links

Every year thousands of online casinos and operators of affiliated gambling sites appear on the market. Such resources every year create thousands of links to ranking sites. But this method does not allow them to occupy higher positions when queries in search engines.

This is because, among the thousands of special links, only 10% can be worthwhile. The rest will simply be useless and visitors when going to them realize that the site does not need the information they need. This directly affects the credibility of the resource and possible loss of reputation.

Therefore, if you spend your time and choose only good links, you will be able to create the right content that will develop trust between you and the players on your resource. Therefore, creating backlinks is a good method for SEO promotion of your company. However, you should use it carefully and carefully check all the links that you publish on your site. To filter this information, you can either spend time yourself or involve employees of special agencies for this case.

Why is SEO for Gambling Sites So Hard?

This is primarily because the market is highly competitive and everyone offer their site as the best in the gambling industry. There is no organic online coverage in this area because, among the operators and affiliates, there is a struggle for customers.

At the same time, a very small percentage of resources are engaged in covering the gambling market, not being an affiliate resource (they do not receive money for writing articles about a particular provider or brand, or selected games).

Accordingly, to improve their positions in search engine rankings online casinos need to significantly improve their SEO performance. Today, it is not enough to cover several SEO tools and use semi-optimized resources.

Therefore, to achieve such results, you need to use all of the above-mentioned SEO tools and only the use of them in a complex will give the necessary indicators and will help to bypass competitors. But the main thing to take into account is that such a process will not be fast.

SEO for online casinos requires patience

After reading this material, online casino developers will notice that similar tools are used in other areas. But for such resources, you need to put a lot more effort to make these tools work.

Such resources expect customers usually in several directions. We are talking about casino users, betting resources, and live poker fans. Therefore, the implemented tools should be aimed at developing each of these directions.

An optimized site should meet the following parameters:

• the page should load in less than 3 seconds;
• each game should be preceded by its description and display of certain fragments;
• the mandatory presence of demo games;
• the presence of a simple form for filling out the registration;
• the presence of articles that describe the advantages of the games, as well as the chances of winning and the speed of payouts;
• the site should be optimized to work from any device (PCs, laptops, mobile gadgets, etc.).

The page about poker should explain what the rules of the game are, what the difference is from other resources, and how to play it correctly. On such pages usually sit players who use smartphones for access.

It is important to remember that such resources are mostly visited by users from all over the world. Therefore, you need to apply international and even multilingual SEO. These are all complicated processes, but if you implement them correctly, the number of regular players in your online casino will only grow.