BigCommerce SEO Agency

The BigCommerce platform is the right option for retailers who want more control over various parts of their online store without extra actions. Marketing for online retailers attempts to drive reliable traffic to an ecommerce website and convert them further into profits — you can turn clients into brand ambassadors. An approach is the criteria for flawless operation of your retail business; therefore, a well-developed one will work to improve brand awareness, promote client loyalty, and, eventually, increase sales made online. We always treat a partner’s marketing as we treat ours; it’s why our SEO experts invest so much effort in developing strategies and content plans. You’ll read how Elit-Web can benefit the BigCommerce store and advice on SEO campaign deployment.

Comprehensive SEO Audit for BigCommerce Stores

A website SEO analysis is an investigation of page operation before large-scale optimization. With website audits, we may conclude whether it’s optimized to meet your marketing objectives and what aspects we can touch to improve it more. This auditing could help you to reveal any technical parts of a retail website that should be updated. SEO analysis embraces irrelevant information, broken links, or design assets. Maintaining the web page up-to-date is critical for ensuring visitors have an outstanding user experience and that a search platform like Google will continue to rank the property highly.

Keyword Research & Strategy

Overall, the phrases strategy focuses on clauses and phrases searched by those you want to reach. They’re used to optimize the content and score to the highest point of a search engine’s results. So, it’s more than just creating an inventory of phrases; this is contacting relevant searchers to draw in and convert them into sales. Keyword analysis is an indispensable part of any BigCommerce SEO strategy — it allows our marketing team to uncover the search words that potential customers use to find products similar to yours. Opting for these high-converting phrases enables us to maximize your online store’s conversion capacity and make more sales.

On-Page Optimization

With effective on-page SEO, engines like Google can index the web pages, comprehend what the website is about, and handle its structure and content to help the site rank properly. As a rule of thumb, ensure a page’s content has at least one relevant internal link. On-page search platform optimization strategy is essential to reach goal accomplishment. It entails matching page-level information like title tags, headings, content, and search intent to a defined set of phrases. This also enables you to increase its visibility, establish more organic traffic, and get a competitive advantage.

Technical SEO

In your case, spending on technical SEO services is critical since it places the internet property in front of your audience to drive organic traffic and deliver a better user experience. Simply put, it’s about refining a website’s architecture and backend aspects to maximize performance. Tackling such SEO tasks frequently necessitates coordination between marketing specialists and web developers, particularly for the major sites. When the method is deployed, a search platform may crawl your BigCommerce store and rank it in search results from the beginning of the marketing journey. It entails all the technical parts contributing to the website’s speed, accessibility, mobile-friendly experience, simple navigation, and usability.

Content Marketing

Effective content marketing is developing and distributing relevant, helpful content — blogs, newsletters, white papers, social media posts, emails, videos, and the like — to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that it values the people to whom it sells. A content strategy includes planning, developing, distributing, administering, and regulating content. A solid content strategy will draw in and interest a specific audience, addressing their requirements while achieving commercial objectives. To improve your content strategy, undertake extensive-phrase research, produce high-quality and relevant material, adjust for user intent, and market it through effective channels.

Link Building

This is an SEO technique that increases your search engine ranking. Links are one of the primary ways search engine algorithms determine the relevance of a page. Having many links to a website indicates that the content there is valuable. Search engines use the quantity and quality of links pointing to a website to determine its ranking on search engine results pages. The more high-quality links a website has, the higher its ranking is likely; therefore, a link builder is an expert in building a strategy to generate more backlinks for a company’s website.

Local SEO for Targeting Nearby Customers

As a search engine-centric optimization strategy, a link campaign influences the strength of your SEO marketing. Links are one of the forefront ways that engines leverage the compatibility of the website with their algorithms. A high number of links to a website suggests that the material is valuable. Search platforms consider the number and quality of links connected to a website when they evaluate its ranking on search engine results pages (SERPs). The more high-quality linkage a website has, the higher its ranking is likely to be — an expert link builder develops specific tactics to increase backlinks to a retail business’s internet property.

Reporting & Communication

Elit-Web could assign a marketing consultant with in-depth insights, advice, and assistance with long-term experience. With their expertise, you can avoid costly mistakes and make more informed decisions regarding your SEO campaigns. Addressing our BigCommerce SEO experts is a less expensive option than employing a full-time in-house marketing specialist. All the SEO consultants we can assign to a partner’s project have advanced analytical skills; hence, an analysis portion must align with a specific marketing objective. When drafting reports, these consultants will highlight the most crucial metrics, the primary data points used in the study, and information about the complete analysis process and results.