The first thing to do is to analyze the competitive environment and determine their methods of working with their advertising campaigns. No less important is to do an audit of the client's website. The presence of mistakes or complicated structure, the lack of appropriate features reduces the effectiveness of even the best advertising campaign. We eliminate deficiencies, thereby improving the overall effectiveness of contextual advertising.
A one-size-fits-all approach is unacceptable in contextual advertising, as the client's business will still be unique, even in a common niche. Our team creates a bespoke strategy based on competitor analysis, the client's objectives, their advertising budget and other relevant factors. As a result, we get a detailed plan for setting up, running and maintaining an advertising campaign.
We also connect analytical tools to obtain detailed statistics on current work. This information allows you to find campaign weaknesses, quickly eliminate them and improve your ads.
This stage is the foundation of your advertising campaign. The chosen queries will drive ads, so collecting keywords is important for attracting traffic to your site. We use modern services to collect queries, minus unnecessary phrases and proceed directly to preparing ads. When developing creatives, we use USP, powerful calls and triggers that motivate users to click on ads and reach the target action.
After preparation, we upload advertisements and keywords into the advertising cabinet. Start structuring the advertising campaign on the basis of conversions, related queries and geolocations. As well we make the other required settings: set bids, set ad display time, specify limits and so on. The results of an advertising campaign depend on how well it is set up. We optimize rates and other metrics.
Customized campaigns require constant monitoring and performance analysis. After some time has passed since the launch of the ads, we gather the first statistics and look at the results. We draw conclusions about the strengths or weaknesses of the campaign on their basis. If necessary, we make changes: change the images, headlines and test the different versions of creative.
We make sure to adjust the rates, because at the first launch it is impossible to predict the optimum figures. Initially, the rates are set according to the analysis of competitors, and in the course of the advertising campaign we look at our results. Correct adjustments allow you to achieve optimum click-through rates along with a low cost per client.
Based on the results of the advertising campaign, we produce reports that clearly show the dynamics of attracting traffic from contextual advertising. We don't just unload reports from automated applications, but customize the slices with the client's goals in mind, leaving a detailed description for each screenshot. Reports are made transparent, clear and accessible.
We also make recommendations on how to improve the performance of the advertising campaign, indicating a list of planned works.
To understand who this type of advertising is suitable for, it's worth giving a brief overview of the main advertising formats first:
Contextual advertising services should be ordered after consultation with a specialist. You will be helped to determine the most effective type of advertising, and you will also be helped with the setting up of the campaign. In such a way you can save your own budget.
If your product or service requires an immediate positive response from the target audience, you should rather consider context. You can see the first results right after the start of the campaign.
Contextual advertising has the following qualities:
Allows you to tell the maximum number of interested internet users about your company. Promotional tools are suitable for image building, increasing reach and trust of the target audience.
Allows e-commerce sites to drive leads to selected products, increasing sales.
Helps to identify a target group of internet users interested in your services, and attract them to your website.
The speed of context makes it an ideal tool to attract the attention of your audience to events that are tied to specific dates: conferences, seminars, webinars, etc.
You can bring back a portion of potential customers who have already visited your site and shown interest in your services or products by using retargeting.
Adverts on GDN websites will help to attract the attention of your target users to brand new types of products or services that they were not aware of before.
The effectiveness and productivity of an advertising campaign depends entirely on good planning. This is the first and most important step, and it is necessary that the plan of action created by a specialist who can objectively assess the need for each action.
Ordering contextual advertising in Elit-Web, it means predicting a positive response from customers in advance.